How We Feel About Sustainability and What’s Next?

Sustainability isn’t just a buzzword anymore – it’s a pressing concern shaping our daily life in Cornwall. But how exactly do people in our community view it? A recent survey by What Cornwall Thinks has uncovered surprising insights about attitudes toward sustainability among Cornwall residents.

The Green Consensus: Sustainability Matters

A resounding 43% of participants rated sustainability as “very much relevant” to them personally, while another 28% felt it was “quite relevant.” In total, almost three-quarters of respondents see it as an important topic. This strong consensus suggests that Cornish communities are increasingly aware of the environmental challenges we face, from coastal erosion to waste management.

But here’s where it gets interesting: while sustainability is seen as important, opinions diverge on who should take responsibility.

Whose Job Is It Anyway?

When asked who should lead the charge on sustainability, responses highlighted a shared sense of accountability:

 – Government and policymakers topped the list, with many seeing them as the primary drivers of large-scale change.

 – Local businesses were another focal point, reflecting growing expectations for ethical practices and green innovations in our regional economy.

 – Interestingly, individuals themselves were also highlighted, suggesting that Cornish residents are ready to take personal action to make a difference.

This mix of views underscores an evolving mindset where sustainability is everyone’s business. It also aligns with national trends, as the UK continues to legislate for net-zero goals and promote community-driven initiatives.

Cornwall’s Unique Role and Responsibility in Sustainability

Living in Cornwall means we’re more closely connected to nature than most. From our stunning coastline to our historic moorlands, the environment is part of our identity. But this connection also brings challenges:

 – Coastal communities are on the frontline of climate change impacts, with rising sea levels and more frequent storms.

 – Tourism, while vital to our economy, creates waste and strain on resources, prompting a push for more sustainable practices in the industry.

Cornwall’s distinctive geography and economy give us both the responsibility and the opportunity to be leaders in sustainable living. What Cornwall Thinks will continue to track sustainability behaviours and opinions, and where Cornwall is harnessing the momentum, such as:

 1. Community-led projects: Grassroots movements, like beach cleanups and community orchards, have already taken root but expanding these initiatives can inspire more people to get involved.

2. Support for green businesses: Local enterprises are already making waves with eco-friendly products and practices; highlighting and supporting these businesses to encourage others to follow suit.

3. Education and advocacy: From schools to public forums, continuing to raise awareness about sustainability to help bridge gaps in understanding and inspire action.

Let’s Talk About It

At What Cornwall Thinks, we believe conversations drive change. Whether you’re a passionate environmentalist or just beginning to explore what sustainability means for you, we want to hear your thoughts.

How do you see Cornwall adapting to a greener future? What are the biggest challenges (or opportunities) we face?

Click here to join What Cornwall Thinks!